An important objective of integrated research that eventually leads to innovation or an alternative way of approaching a problem is to ask new questions. Providing insights to clients and decision makers serves two major purposes. Firstly, it re-examines existing conventions and notions around the issue, therefore providing a new perspective, as opposed to the established status quo. Secondly, delving deep into segments of topics creates new spaces as “future directions” where knowledge and experience could be exchanged. Astrit also aims to focus on exploratory research and empirical evidence in the various sectors and services that may provide insights to new entrants aspiring to enter the Indian market.