Managing International
  • Market analysis & Entry Strategy
  • Research & Consulting
  • Strategic procurement
Managing International
  • Project management
  • Supply chain management
  • Cyber security
Managing International
  • Training
  • Coaching and Mentoring

Dynamic environmental and economic changes require firms and decision makers to make informed  strategic choices while venturing into new markets.The objective of the market research is to assess the feasibility and viability of the company’s products or idea aiming to expand in new regions.

Our market analysis process includes:

  1. Demand Analysis – Screening the potential demand for the product
  2. Target Market- Assessment of the market profile including historic trends and local competition.
  3. Entry Strategy – Defining nature of product, Available distribution channels and promotional channels
  4. Recommendations

Market analysis process is detailed with relevant assessment criteria in the following table.

Demand Analysis
  • Maturity of the product or sector in Australia.
  • Data Collection on product exports to various countries.
  • Competitiveness of the product or sector compared to international competition .
  • Opportunity for expansion in new markets.(includes Assistance from government and other bodies)
Target Market
  • Macro-environmental factor assessment Political, Economic, Social, Technological, Environmental and Legal.
  • Sector Trend Analysis Export Product/sector and complimentary products/sectors affecting demand.
  • Consumer Analysis Industry Structure and Competitive Forces
  • Assessment of foreign company as competitors in target market.
Entry Strategy
  • Assessing trade off between degree of control and commitment of resources
  • Assessment of Entry choice factors based on OLI (Ownership, Location and Internalisation)
  • Evaluating entry strategies with reference to risk appetite of company
  • Assessing Distribution and marketing channels in export market
Methodologies used for data collection
  • Primary Market Research personal interviews, surveys, and other methods of direct contact with potential customers and representatives, questions are tailored to meet the specific needs of the exporter.
  • Secondary Market Research Sourcing accurate data from websites and company white papers that are up to date and reliable. relevant to the requirements of the exporter.
  • Quantitative data collection sampling of represented target group. Working closely with clients to conduct quantitative research using statistical methods to inform decisions.
  • Qualitative data collection in-depth interviews or discussion groups - focus groups relevant to the scope of the data collection. Access to chambers of Commerce and other business forums for specialist inputs.

We provide academic research and insights about emerging topics across various sectors for our clients who are interested in future trends and directions.The nature of our reports are exploratory and focus on varying trends in different sectors.

The insights from the research may have wider implications for international business trade and business in general .There is also a focus on Interdisciplinary research integrating social sciences , management , security and other areas.

We advise our clients on how to streamline their processes , efficiently source suppliers and provide cost effective approach for an end to end procurement cycle. Within the context of International business , we advise clients on how to align their supplier selection criteria with their market expansion strategy.

Supplier selection criteria includes assessing supplier quality, reliability, risk , capability , financial stability of the supplier and ease of doing business with the supplier. There will be a strong emphasis on Vendor Evaluation and Tender and Contracts.

We employ different project management methodologies depending on the nature and scope of the project.Traditional, PMI ,Agile , Change and some other methodologies are listed below:

  1. Traditional Methods include :
    • Waterfall
    • Critical path Method (CPM)
    • Critical Chain Project Method (CCPM)
  2. PMI/PMBOK Methodology.
  3. Agile Methodologies :
    • Agile
    • Scrum
    • Kanban
    • Adaptive Project Framework (APF)
  4. Change Management Methodologies :
    • Event Chain Methodology (ECM)
  5. Process -Based Methodology :
    • Lean
    • Process based Project Management
  6. PRINCE2 Methodology.
  7. PRiSM Methodology.

We advise clients on strategies in the context of strategic operations and supply chain management. Our focus includes critical areas of supply chain operations :

  • Integration and collaboration
  • Strategic procurement
  • Contract management.
  • Virtual supply chains.

We also provide insights on how clients can improve their supply chain operations by aligning to the supply chain principles using inventory management, just-in-time, and e-supply chain techniques. Additionally, we also advise clients on how to optimise their international logistics systems , including transport modes, nodes , hubs and corridors.

Our research provides detailed analysis and directions in emerging topics related to international logistics including global trade production and distribution, global outsourcing and changing patterns of international trade, as well as developments in the technologies and competencies in transportation and logistics operations.

Our experts are Regional Committee Members of Nasscom (National association of software and services companies) and Committee members of Confederation of Indian Industry. Our team has worked on a range of projects including conducting security audits according to BSI for multinationals including PwC , KPMG , Tata Steel Ltd, Accenture , ITC and ONGC.

Our expertise range across the following:

  • ISO 27001 Implementation / audit
  • GDPR Assessment
  • Vulnerability assessment / penetration testing – Network, Firewall, Data Centre, Software, ERP, E-Commerce, Mobile and Cloud Apps.
  • Providing corporate training for information security.
  • Organizing Workshops on IT Security

This segment of services focuses on providing clients with one to one or group training using different approaches.. Our clients are encouraged to explore various professional development skills ranging from effective managerial performance to behavioural insights that would symbiotically benefit the organisation and the individual.

The emphasis here is on Skill training, upgrading skills or skill advancement. The time range usually varies, depending on the purpose of the training . An expert in the field with high knowledge and experience conducts the training with a Formal , structured and usually measurable outcomes.

Some training topics  include :

  • Project management
  • Process management
  • Performance management
  • Cyber security awareness and training
  • Report writing, documentation and Contract management
  • Presentation skills
  • Cultural sensitivity for International business
  • Research and academic writing

The emphasis here is on Performance or behaviour transformation. The time range is usually short term where an expert in the field undertakes a Formal, Task oriented and performance driven objective in order to assist individuals and organisations to improve their competency and capabilities.

Some Topics include :

  • Time management for new projects
  • Increasing effectiveness in the organisation
  • Dealing with stress of a busy schedule
  • Creating a personal, value-driven vision/mission statement for guidance
  • Being an effective supervisor (values, authenticism, talents, and effectiveness)
  • Creative and Critical thinking
  • Conducting effective team meetings
  • Identifying and overcoming barriers to accomplishing projects
  • Active listening
  • Clarifying expectations between team members and management
  • Effective leadership
  • Managing change
  • Awareness on new issues and topics


The emphasis here is on Career, Behaviour or holistic development. The time range is usually long term where an Subject matter expert with considerable experience undertakes an Informal, Relationship oriented and development driven objective in order to assist individuals to improve their experience with a situation or realistically approach challenges.